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Industry

Sheridan County Travel & Tourism Joint Powers Board

Sheridan County Travel & Tourism is funded by the 4% Lodging Tax collected by Sheridan County hotels, motels, B&Bs, cottages, and RV parks. The Lodging Tax was initially approved by voters in 1992 and has been approved every four years since.
Sheridan County Travel & Tourism efficiently leverages Lodging Tax funds to unify, inspire, and lead the local travel industry in marketing Sheridan County, Wyoming as a year-round, individual, meeting, incentive and group destination to both domestic and international markets, in a manner that is consistent with Sheridan’s community values.
This tax is not paid by hotel, resort, RV, guest ranch, camp site or motel owners. This tax is not paid by Sheridan County residents. It is paid only by visitors staying in overnight accommodations.

Board Meetings

The Sheridan County Travel & Tourism Joint Powers Board typically meets on the third Tuesday of each month at 11:00am, at the Sheridan Visitor and Information Center.
Sheridan Visitor Information Center
1517 E 5th Street
Sheridan, Wyoming 82801

Sheridan County Travel & Tourism Board Members

The Sheridan County Travel & Tourism Board consists of nine members, all of whom are qualified electors involved in the travel and tourism industry.

City of Sheridan Appointees

Karen Schumacher
Best Western, Hotel Industry

Caitlin Addlesperger
Ucross Foundation, Bighorn Arts Collective

Seth Carrel
Spear-O-Wigwam, Outdoor Industry

Tariq Khan
Redstaff Investments, Hotel Industry

Town of Clearmont Appointee
Ruby Rogers
The Ranch at Ucross

Town of Ranchester Appointee
Chris Johnston
Tongue River Brewing Co

Sheridan County Appointees
Jim Schellinger
Sheridan Media

Zane Garstad, Board President
Sheridan WYO Rodeo

Sheridan County Travel & Tourism Staff

Shawn Parker, Executive Director
Megan Ahrens, Head of Media
Salvatore Brown, Film and Digital Production Coordinator
Nancy Herdt, Visitor Center Staff
Piper Steinmetz, Destination Development Coordinator

Board Meeting Agendas

June 24, 2025

Board Meeting Minutes

To review board meeting minutes or agendas from any of our past meetings, please send a note to info@sheridanwyoming.org with your request.

Industry Impacts

Industry Updates

Executive Director Shawn Parker furnishes the community with quarterly travel and tourism industry updates that highlight economic data; industry news; upcoming events; partnership and co-op opportunities; and more.

2025 Q3 Summer Industry Update

If you are interested in receiving any prior updates, please reach out to Shawn at sparker@sheridanwy.gov

Requests for Proposals

Sheridan County Airport Photography Display Project

Partner Opportunities

Our efforts are focused on marketing and promoting the entire community of Sheridan County, and there are often opportunities to tell stories about specific events and attractions.

Consider just a few of the following tips when planning to market an event, attraction, or activity:

  • Up-to-date listing on sheridanwyoming.org
  • Schedule regular social media posts
  • Include your event material in our regular newsletter
  • Inclusion in our itineraries, Visitor’s Guide, Wyoming Office of Tourism Official Traveler’s Guide listing, and other print, digital, radio, etc. ads where appropriate
  • Mentions in all of our marketing efforts with tour operators and travel agents when at trade shows and conventions
  • Mentions in regular updates to our contacts at various media publications

Sheridan County Travel and Tourism Grant Program

Are you planning a new event or expanding an event in Sheridan County? You may wish to explore the Sheridan County Travel & Tourism (SCTT) Grant Program. The SCTT Grant Program is designed to support organizations in hosting events that are intended to bring visitors to Sheridan County by providing financial assistance to enhance promotional efforts; special preference is given to multi-day, off-season events. Eligible “Matching Fund” and “Sponsorship” applications will be considered monthly. “Sporting Event” applications will be reviewed every March by the SCTT Board.

Sheridan County Travel & Tourism Grant Application and Guidelines
Sheridan County Travel & Tourism Grant Final Report

Lifestyle, Demographics and Culture

Click here for a brief overview of lifestyle, demographics and culture in Sheridan County. This report includes information on housing, workforce, education, cost of living, and more. It can be used as a tool by industry partners, as well as those looking to expand or open a business, or those looking to relocate to the Sheridan area.

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